We have an exciting opportunity for CRM Data Analyst to join the UK’s largest specialist wine retailer!
Who are we?
Majestic is the UK’s largest specialist wine retailer, operating a network of over 200 stores nationwide. Founded in 1980, the company recently passed back into private ownership following the acquisition of Fortress Investment Group and has undergone an ambitious transformation and turnaround programme. The results of which are now being seen, with record market share growth, a new and improved product range, a new website and six new stores - with a pipeline for future expansion over the next five years. With no minimum purchase, the Majestic range includes over 1,100 different wines, spirits and beers both online and in-store. Majestic’s key strength is over 1,000 WSET-trained colleagues offering knowledgeable, friendly service across all channels.
The Role:
We are looking for a highly analytical and detail-oriented Data Analyst to join our CRM & Customer Insight team at Majestic Wines. This role plays a key part in delivering data-driven decisions across our business, supporting marketing campaigns, customer insights, and business-wide analytics. You’ll work with CRM channels—including email, direct mail, app push, vouchers, and banking cashback—and contribute to broader data strategies, segmentation, and predictive modeling. As well as working with SQL and Python for analysis and reporting, you’ll gain exposure to data architecture and integrations, ensuring data flows effectively from our EPOS system through to marketing and digital platforms. This isn’t just a back-office role; you’ll also own agency relationships, particularly with data and insight-focused partners, and contribute to strategic decision-making. Training and development provided, but an aptitude for learning SQL and Python is essential.
Key Responsibilities:
Deliver customer data analysis and reporting to support marketing and business decisions.
Forecast and analyse CRM campaign performance across multiple channels.
Generate data selections and reports for CRM campaigns, including direct and digital initiatives.
Provide insightful analytics to answer key business questions and inform strategy.
Support customer segmentation, predictive modeling, and strategic customer projects.
Work with internal teams (Buying, Retail, E-Commerce) to leverage customer insights.
Assist with resolving customer data-related queries, working with IT and CCC teams.
Manage agency relationships, particularly those focused on data, analytics, and quantitative CRM channels (e.g., vouchers, banking cashback).
Contribute to the ongoing improvement of data architecture and reporting processes.
Knowledge & Skills Required:
Highly numerate with a passion for data, analytics, and statistics.
Strong attention to detail and an inquisitive approach to problem-solving.
Ability to interpret complex data and translate it into actionable insights.
Experience with SQL and Python (or demonstrable aptitude to learn quickly).
Knowledge of R, Tableau, Power BI, or similar data visualization tools is a plus.
Strong communication skills, able to present data in a clear and engaging way for non-technical audiences.
Commercial awareness and an ability to influence stakeholders.
What's in it for you:
A competitive salary & performance related bonus
Up to 20% Staff Discount
29 days holiday, including public and bank holidays and we also have a Holiday Purchase Scheme
Life Assurance (Worth 2 times your annual salary)
A contributory Company Pension Plan
Career development opportunities - we are passionate about nurturing our internal talent, offering career progression supported by our excellent in-house training schemes!
Fantastic incentives that take you around the world to explore our different vineyards.
Free parking on site with electric charging points
Access to Retail Trust which includes: Retail Rewards including Instant savings with discounted e-vouchers, discounted reloadable shopping cards, gift vouchers and gift cards, Discounts of up to 30%, Access to free counselling and support phone line
Company maternity, paternity and adoption leave after 26 weeks
Long service rewards.
Company sick pay scheme
Job Specifics:
Contract Type: Permanent
Location: Watford and Hemel Hempstead. Our Head Office is based in Watford, just 20 minutes from London Euston. From Watford Junction, we are a 15-minute walk to our Head Office.
We are proud to offer a new Agile Working Policy for Support Centre colleagues; a blend of office and home working which will include a number of days working at the Majestic Office
We look forward to receiving your application! Together we are Majestic! #TWAM
On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview
No Agencies Please - We thank you for your interest in working with Majestic Wine, however, we have a PSL who will be supporting us if needed. We will not pay fees or acknowledge any CV's supplied to Majestic Wine unless you have been briefed on the role by a member of our Talent Team.