Role Purpose
This is an exciting opportunity for a talented commercial/growth marketer to supercharge the size of the Majestic subscriptions business. With an existing large and loyal customer base, further growth has been tricky to unlock due to a) a clunky sign up process and friction filled customer experience and b) limited ability for customers to manage their own account and upsell / cross sell. Investment has just been signed off to kick start a project to completely overhaul front end user experience and make it easier for customers to sign up and manage their account - meaning cost effective acquisition of new customers at scale will now be possible again.
This role is an opportunity for a talented individual to take ownership and lead across multiple areas of Subscription;
- Implementation of our new, shiny Subscriptions tech solution
- Acquisition/growth strategy and roll out
- Retention and value maximisation of existing customers
- Operational and stakeholder management for successful execution of critical path against BAU activity
- Forecasting and reporting: owning annual forecasts and monthly performance reporting back to the Board.
Key Accountabilities and Responsibilities
Implementation:
- Implement new technology - working closely with our chosen agency partners and internal IT/MI teams, project manage our new front end (customer facing) solution and a back end integration and alterations
- Spot and problem solve any issues speedily, keeping key stakeholders and board members fully updated on progress.
- Deliver the project on time and within budget.
Growth / Acquisition Strategy:
- Build and implement the annual subscription acquisition growth strategy, showing consideration for all marketing channels and a robust understanding of where best to deploy budget
- Refine the ultimate acquisition ‘product’ (price point, discount or free gift, wine selection, in box collateral) and roll out to ensure AYR availability
- Build a test and learn matrix to give the Board confidence in scaled spend
- Work with internal teams to understand which current customer groups to target, and how best to drive conversions across our multiple touch points
Retention:
- Work with marketing and CRM to complete an extensive review of Subscriptions CRM and make a full journey recommendation to drive greater engagement and retention
- Work with our tech partners to understand all key up-sell and cross-sell opportunities during the on-site journey, and test carefully into the most effective methods
Operational Management:
- Own and manage the operational aspects of subscriptions, working with key stakeholders across the business to ensure critical path timelines are met for agreement on theme, arrival of wine, creative brochure production etc to ensure forecasts are met and customers are happy.
- Build annual forecasts and budgets - take full responsibility for P&L management
- Use the plethora of Continually improve propositions and ways of working- Recommend proposition development opportunities- using data/insights to generate growth. Build business cases to support recommendations.
- Line Management and development of our Subscriptions Executive.
- Subscriptions knowledge - time working in a DTC pure play or across some form of subscriptions product is critical - a deep understanding of how successful subscriptions are run and the key levers to pull to drive growth.
- Acquisition marketing experience - a proven track record working across various growth marketing channels (digital, affiliates, partnerships) and an understanding of how payback/ROI is calculated. Previous experience building a growth marketing strategy/plan would be ideal.
- CRM marketing experience - an understanding of key CRM metrics and some experience driving improvements
- Strong commercial acumen - proven track record delivering and exceeding sales targets
- Data literate - able to digest and interpret data to generate insights leading to action which drives growth / improvement
- Experience using technology to enhance subscription journeys.
- Project Management experience - ability to manage complex projects and deliver on time and within budget.
- Experience in budgeting, forecasting and P&L management
- Experience in contract negotiation
The colleague we are looking for will be:
- Excellent relationship builder‿our subscriptions team have dotted lines to multiple other teams around the business so building strong working relationships with peers and senior leaders is crucial to success in this role
- A self starter - this role is well suited to an individual who is always thinking ‘what next’ and is motivated to find ways to grow and improve their own business area without being told what to do - a bit of entrepreneurial flair!
- A multi-tasker - someone who relishes juggling lots of different things at once and working at pace to deliver against deadlines
What's in it for you:
- A competitive salary & performance related bonus.
- Up to 20% Staff Discount.
- 33 days holiday, including public and bank holidays and we also have a Holiday Purchase Scheme.
- Life Assurance.
- A contributory Company Pension Plan.
- Career development opportunities - we are passionate about nurturing our internal talent, offering career progression supported by our excellent in-house training schemes!
- Fantastic incentives that take you around the world to explore our different vineyards.
- Free parking on site with electric charging points
- Access to Retail Trust which includes: Retail Rewards including Instant savings with discounted e-vouchers, discounted reloadable shopping cards, gift vouchers and gift cards, Discounts of up to 30%, Access to free counselling and support phone line .
- Company maternity, paternity and adoption leave after 26 weeks Long service rewards.
- Company sick pay scheme.
Job Specifics:
Contract Type: Fixed Term - 12 months
Hours: Full Time
Location: Watford Support Centre
We are proud to offer a new Agile Working Policy for Support Centre colleagues; a blend of office and home working which will include a number of days working at the Majestic Office
We look forward to receiving your application!
Together we are Majestic! #TWAM