We have an exciting opportunity for Senior Marketing Manager to join the UK’s largest specialist wine retailer!
Who are we?
Majestic is the UK’s largest specialist wine retailer, operating a network of over 200 stores nationwide. Founded in 1980, the company recently passed back into private ownership following the acquisition of Fortress Investment Group and has undergone an ambitious transformation and turnaround programme. The results of which are now being seen, with record market share growth, a new and improved product range, a new website and six new stores - with a pipeline for future expansion over the next five years. With no minimum purchase, the Majestic range includes over 1,100 different wines, spirits and beers both online and in-store. Majestic’s key strength is over 1,000 WSET-trained colleagues offering knowledgeable, friendly service across all channels.
The Role:
Responsible for the development and implementation of Customer Propositions and Marketing planning for Majestic Retail, it’s Subscription products as well as supporting Majestic Commercial ( our On Trade business ).
Key Accountabilities and Responsibilities:
Propositions
ATL Media Planning for omnichannel Campaign management. Working with External Agencies and Internal Owned Channels to optimise ROI.
ATL Budget Management for Channels, POS and Agency Fees across the year. Reporting and ensuring targets are met and not overspent.
Through various research and analytical techniques, develop an understanding of who is shopping with us, who is not and why : Insights / Brand Health / CRM.
Be a champion for our customers internally through cross functional comms planning and coordination.
Lead and project manage the cross functional planning and development of customer propositions for our various customer groups, working closely with CRM.
Develop an engaging in store environment for our customers to help them discover and buy wines, beers and spirits.
Support Head of Brand and Content on any advertising campaign propositions to increase consideration and market penetration.
Ensure that our Marketing communications and proposition drive new high value customers to shop with Majestic.
Management of one Direct Report ( Marketing Exec ) who will have direct accountability for Instore POS across Retail.
Planning
Work with the Marketing Director to create, maintain & communicate the Retail, Subscription and Commercial Customer marketing strategies & plans
Work with the Head of Brand and Content to develop and deliver brand strategy and content plan
Work with the Marketing Director & CCO to create and deliver the marketing plan to grow the number of members in our Subscription business
Working across functional Heads in the Customer team, campaign management of all activity (Direct Mail, flyers, postcards, price list brochures, website development, digital etc) from initial written brief, through to creative recommendations and sign-off.
Project manage and deliver the POS into stores, working closely with our Print agency.
Project manage National, Regional and Local advertising campaigns to support new store openings
Customer communications must all be delivered to the planned schedule and within agreed budgets
Continuously drive new ideas and initiatives that grow sales, presenting how these might be implemented to achieve a return
Knowledge & Skills Required:
Strong commercial awareness and ability to effectively prioritise ideas and budget spend
Strong experience in Marketing, strategy development and delivery
ATL experience across all paid channels with media planning experience
Confident and articulate. Comfortable presenting to senior management and board directors.
Proven track record of working in a fast paced environment
Excellent communication skills and the ability to liaise confidently and effectively at all levels of the business
Attention to detail must be second-to-none, execution is right first time
Highly organised and self-motivated with a ability to prioritise effectively
Innovative, Ideas-driven with the initiative to see these ideas through to fruition
Demonstrate good copywriting skills and creative direction
Comfortable working with customer research and data
Ability to scrutinise data and results to measure marketing ROI
Previous experience working in a multi channel marketing role with excellent understanding of all marketing channels including ATL.
Previous line management experience
Previous experience managing marketing budgets.
Wine Product knowledge preferred but not essential.
What's in it for you:
A competitive salary & performance related bonus
Up to 20% Staff Discount
33 days holiday, including public and bank holidays and we also have a Holiday Purchase Scheme
Life Assurance (Worth 3 times your annual salary)
A contributory Company Pension Plan
Career development opportunities - we are passionate about nurturing our internal talent, offering career progression supported by our excellent in-house training schemes!
Fantastic incentives that take you around the world to explore our different vineyards.
Free parking on site with electric charging points
Access to Retail Trust which includes: Retail Rewards including Instant savings with discounted e-vouchers, discounted reloadable shopping cards, gift vouchers and gift cards, Discounts of up to 30%, Access to free counselling and support phone line
Company maternity, paternity and adoption leave after 26 weeks
Long service rewards.
Company sick pay scheme
Job Specifics:
Contract Type: Permanent
Location: Watford. Our Head Office is based in Watford, just 20 minutes from London Euston. From Watford Junction, we are a 15-minute walk to our Head Office.
We are proud to offer a new Agile Working Policy for Support Centre colleagues; a blend of office and home working which will include a number of days working at the Majestic Office
We look forward to receiving your application! Together we are Majestic! #TWAM