Content Executive

Location Watford
Discipline: Support Centre
Job type: Permanent
Job ref: 010102
Published: 7 months ago

We have an exciting opportunity for a Content Executive to join the UK’s largest specialist wine retailer!


Who are we?

Majestic is the UK’s largest specialist wine retailer, operating a network of over 200 stores nationwide. Founded in 1980, the company recently passed back into private ownership following the acquisition of Fortress Investment Group and has undergone an ambitious transformation and turnaround programme. The results of which are now being seen, with record market share growth, a new and improved product range, a new website and six new stores - with a pipeline for future expansion over the next five years. With no minimum purchase, the Majestic range includes over 1,100 different wines, spirits and beers both online and in-store. Majestic’s key strength is over 1,000 WSET-trained colleagues offering knowledgeable, friendly service across all channels.


The Role:

Reporting into the Content Manager as Majestic Wine Content Executive you will work within the Marketing Team to write engaging content across all touchpoints of the business. You’ll be capable of balancing multiple projects, proactively managing your own time, working in a fast-paced environment to tight deadlines and taking accountability for your work.


Key Responsibilities:

  • Project Manage the production of the monthly direct mail brochure and liaise with internal and external stakeholders to ensure this is delivered on time and on brand.

  • Write copy for monthly direct mail brochure and email campaigns which engages customers and persuades them to purchase.

  • Provide the same quality of content for web, print and social channels as required.

  • Write new copy for retail and commercial lines in line with the Majestic tone of voice. Appropriate signed-off names, tasting notes and food matches for point-of-sale tickets, ensuring in-store content is in line with what's online and in direct mail.

  • Be responsible for saving editorial copy from direct mail, and online in a content library.

  • Work with the digital marketing and online team to produce search-engine-optimised copy, spanning blog articles, product-display and product-listing pages and web content.

  • Contribution of ideas in creative and planning meetings.

Knowledge & Skills Required:

  • A good knowledge of wines, beer and spirits. WSET qualifications are a plus, but not essential

  • A degree in English, journalism, history, marketing or a humanities subject preferred

  • You will have experience working in the drinks industry or advertising

  • You will have an exceptional understanding of the English language and have an eagle eye for an Oxford comma.

  • Knowledge of search-engine optimisation, copywriting and advertising is a benefit.

  • You will know your claret from your Cÿtes du Rhÿne and have a passion to learn about all things wines, beers and spirits-related.

What's in it for you:

  • A competitive salary & performance related bonus

  • Up to 20% Staff Discount

  • 33 days holiday, including public and bank holidays and we also have a Holiday Purchase Scheme

  • Life Assurance (Worth 3 times your annual salary)

  • A contributory Company Pension Plan

  • Career development opportunities - we are passionate about nurturing our internal talent, offering career progression supported by our excellent in-house training schemes!

  • Fantastic incentives that take you around the world to explore our different vineyards.

  • Free parking on site with electric charging points

  • Access to Retail Trust which includes: Retail Rewards including Instant savings with discounted e-vouchers, discounted reloadable shopping cards, gift vouchers and gift cards, Discounts of up to 30%, Access to free counselling and support phone line

  • Company maternity, paternity and adoption leave after 26 weeks

  • Long service rewards.

  • Company sick pay scheme

Job Specifics:

  • Contract Type: Permanent

  • Location: Watford. Our Head Office is based in Watford, just 20 minutes from London Euston. From Watford Junction, we are a 15-minute walk to our Head Office.

*Please can you submit a cover letter with your application, no longer than one page*


We are proud to offer a new Agile Working Policy for Support Centre colleagues; a blend of office and home working which will include a number of days working at the Majestic Office in Watford.


We look forward to receiving your application! Together we are Majestic! #TWAM


On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview