Area Sales Manager - Devon

Location Devon
Discipline: Commercial
Job type: Permanent
Job ref: 015324
Published: 11 days ago

We have an exciting opportunity for an Area Sales Manager to join the UK’s largest specialist wine retailer! If you have experience generating new business in the on-trade within the Wine and Spirits Industry then Majestic would be delighted to hear from you!


Who are we?

Majestic is the UK’s largest specialist wine retailer, operating a network of over 200 stores nationwide. Founded in 1980, the company recently passed back into private ownership following the acquisition of Fortress Investment Group and has undergone an ambitious transformation and turnaround programme. The results of which are now being seen, with record market share growth, a new and improved product range, a new website and six new stores - including a pipeline for future expansion over the next five years. With no minimum purchase, the Majestic range includes over 1,100 different wines, spirits and beers, both online and in-store. Majestic’s key strength is over 1,000 WSET-trained colleagues offering knowledgeable, passionate and friendly customer service across all channels.


The Role

As Majestic Wine Area Sales Manager for Central & West London, you will be the key driver in generating new business through the Commercial Wine and Spirits Industry. You will be responsible for retaining and growing our existing retention clients, identifying new commercial opportunities and delivering excellent customer service.


Key Responsibilities:

  • Deliver against budgets set by the business as part of the overall on trade budget in conjunction with your Head of Sales

  • Build account plans with key customers to deliver your business objectives and ensure strong business relationships, improve rate of sale and profitability

  • Deliver excellent levels of customer service across your account portfolio

  • Work closely with your Head of Sales to ensure agreed Regional plans are delivered at field level

  • Present account updates and future plans at bi-monthly sales team meetings

  • Identify, develop and deliver insight driven innovation opportunities across all parts of the marketing mix, in order to drive portfolio and brand growth.

  • A deep understanding of the business, its composition, brands and value proposition making key decisions in light of strategic and financial plans.

  • Create alignment and integration by working with others, involving them at the right level throughout the process, to achieve clear decisions that can be executed quickly.

  • Communicating insights in a compelling way, so that it is easy for our business partners to leverage them for improved decision-making.

  • Clearly articulate brand vision, positioning, renovation and equity development to profitably grow the brand.

  • Plan, develop and deliver inspiring, integrated and impactful communication and activation at point of purchase that bring the brand to life and deliver the brand growth targets

Knowledge & Skills Required:

  • Extensive experience for winning new business in the Wine and Spirits On-Trade.

  • WSET Qualified

  • You have a minimum of 3 years of experience gained in a Sales / Business Development role within Wine & Spirits

  • An excellent understanding of On-Trade channel (bars, hotels, restaurants)

  • A thorough understanding of premium Wine & Spirits

  • A good local knowledge of West London and excellent existing contacts within the industry (On-Trade preferred)

  • You have a comprehensive understanding and working knowledge of brand building with the ability to balance commercial delivery, strong problem-solving skills and ability to identify sales/ brand opportunities

  • You have a strong commercial understanding of customer P&L’s

  • You are client centric, results driven, proactive and creative, structured, reliable and inquisitive

  • Self motivated, confident and outgoing with the ability to build relationships at various levels.

  • Creative with a can do attitude able to overcome challenges and find solutions in order to succeed

  • Energetic and ambitious with the drive and determination to win

  • Excellent communication skills with the ability to influence at all levels

  • Well educated with relevant sales or marketing experience preferably gained working within the drinks industry


  • Competitive Salary

  • Performance related bonus with a OTE at least £50,000

  • Company Car & Fuel Card

  • Up to 20% staff discount

  • Career development opportunities - we are passionate about nurturing our internal talent, offering career progression supported by our excellent in-house training schemes!

  • Fantastic incentives that take you around the world to explore our different vineyards.

  • A contributory Company Pension Plan

  • Life Assurance (Worth 3 times your annual salary)

  • 33 days holiday, including public and bank holidays and we also have a Holiday Purchase Scheme

  • PLUS invites to wine tasting events

  • Access to Retail Trust which includes: Retail Rewards including Instant savings with discounted e-vouchers, discounted reloadable shopping cards, gift vouchers and gift cards, Discounts of up to 30%, Access to free counselling and support phone line

  • Company maternity, paternity and adoption leave after 26 weeks.

  • Long service rewards

  • Company sick pay scheme

Job Specifics:

  • Contract Type: Permanent

  • Location: Field Based - Devon

We look forward to receiving your application! Together we are Majestic! #TWAM